On 14–15 January 2026, Switzerland’s leading B2B real estate fair, IMMO26 | The Swiss Property Fair for Investors, took place in Zurich-Oerlikon, bringing together more than 140 industry leaders. Over two days, the event served as a key meeting point for the market, spotlighting the trends and constraints set to shape Swiss real estate in 2026.
One message came through clearly: Swiss real estate is entering a new phase, more selective, more complex, and increasingly opportunity-rich for disciplined, active investors. Thank you to all speakers, partners, investors and peers for the quality of the discussions and the outstanding exchanges throughout the event.
Our 5 key takeaways from the event:
1. A clear shift in real estate investing
2025 confirms a structural reallocation towards real assets, with record capital increases. IMMO26 captured this momentum with a larger venue and strong attendance. The sector continues to scale and attract capital.
2. Housing remains a structural challenge in Switzerland
Limited supply, sustained immigration, low vacancy rates and rising prices continue to put pressure on the residential market. Several discussions highlighted the growing gap between demand and delivery reinforcing the long-term relevance of residential assets, but also the need for smarter development.
3. Regulation and politics have become key performance drivers
Project development remains active, yet increasingly complex. Legal frameworks, political pressure and planning constraints are now central to feasibility and returns. Following the vote on rental value, many speakers expect renovation and transformation activity to accelerate in the coming years.
Read also : Behind the Bergières transformation project : 10 key questions with François Lemercier
4. Technology and data are reshaping how real estate is managed
From valuation to asset management, ESG reporting and due diligence, AI and data tools are already embedded in the industry. The consensus: technology enhances decision-making and efficiency, but expertise, judgement and local knowledge remain irreplaceable.
5. A constructive outlook for 2026 : Swiss real estate is well positioned
Despite geopolitical uncertainty, speakers pointed to supportive fundamentals: a strong Swiss franc, potential global disinflationary forces and stabilising capital markets. Many see Swiss real estate entering 2026 with renewed momentum and attractive return scenarios.
IMMO26 made one thing clear: the market is not getting simpler but for disciplined, active and forward-looking investors, it is becoming more interesting.
